It's April. We're Here.

It’s April. Tulips and daffodils are growing in my garden. Let’s hope this month treats us better than March. I hope you’re healthy and staying well as we all do our best during this coronavirus pandemic. In case you care about what I’ve been up to during these past few weeks:

Book I’m reading or recently finished reading (what day is today?):

• Plants as Therapy. This book was recommended to me by Lisa Edlred-Steinkopf, also known as The Houseplant Guru. I interviewed Lisa for a story on houseplants that published in the March issue of Natural Awakenings magazine: Channeling Your Inner Botanist. I’m reading a chapter every morning as a form of therapy and I cannot tell you how much I’m enjoying it. The book may have published in 1976 but it’s as relevant today as it was back in the 70s.

• Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow. My friend Hilary Shenfeld recommended She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement by Jodi Kantor and Megan Twohey, which was great. This book is along the same lines. I’m having a harder time reading this one right now just because it’s not really an uplifting book but I’m going to try and get through it because my friend Delphine and I started a virtual book club and we’re supposed to discuss it mid-April. Gotta get moving on reading it! 

Podcasts I’m loving right now

• Brought To You By by Business Insider. Ever knew Marlboro cigarettes were originally marketed to women? Or why red M & M’s disappeared in the mid 1970s to the mid 1980s? Or who was the woman who put Veuve Clicquot champagne on the map? If you love marketing and advertising stories, this is a fun one to subscribe to.

• Poetry Unbound by OnBeing. Thanks to my friend Tracy Seglin Marks who recommended this one because I can listen to this poet/host read poems all day long. He has such a way of reading them that is meditative but I also love how he takes the time to discuss the poem he reads and asks listeners to reflect on a question that brings us back to the poem.

• In Defense of Plants. I’m starting to sense a theme here.

Netflix and Chill. Man, I can’t remember the last time I’ve sat on the couch to watch anything on the boob tube since before we had kids. Or at least anything for more than an hour.

• Mad Men. I didn’t watch Mad Men when the series ran from 2007-2015 but since Netflix released all seven seasons and 92 (!!!) episodes, it was a great time to binge on this series. I’ll admit, it brought me back to my agency days which was a fun reminder of that love/hate relationship between the Accounts side (where I lived) and the Creatives. While we didn’t drink and smoke as much as the characters of this show did, we did have booze accounts and there was always something cold on tap to enjoy. Gosh, I seriously miss those days. I enjoyed the earlier seasons than the latter ones and I’m glad I finally watched this series, even if was a decade behind.

• Tiger King. Finally watched this monstrosity because it seemed like everyone except us watched it. What a friggin’ train wreck.

• I’m taking a break from watching anything right now and going back to reading and writing. I think I’ve had my fill for a while. Unless you have a recommendation? If so, email me!

Decluttering: While most places aren’t accepting donations at this time, you can still do some spring cleaning and set aside donations for when we get out of this nightmare we’re living.A friend recently shared the Decluttr app that accepts some books, CDs, DVDs, games and other types of technology such as smartphones and computers. Instead of hauling all of these items to a resale shop, you can scan your items and it’ll tell you right then and there if it’s worth anything. I sent about 16 books and $13.06 was deposited into my bank account. It’s not a ton of money but it’s also 16 fewer books in my house so I’m happy. If you choose to try this and use my link, you’ll get $5 and I’ll get $5. I think. I’ve never actually tried to use this link since I just did this last month.

Some places like Open Books aren’t doing pick-ups of donations but are still (for now, as of April 1, 2020) accepting book donations at their drop-off locations. We might do a drive-by since we have 6 Bankers Boxes filled with book donations (and that’s not even a fraction of what we still have at home and for our Little Free Library, which has been getting a TON of use during we’re all sheltering-in-place right now).

Writing. Despite all of this, I’m writing. Not as much as I was but I’m still doing my morning journaling, which become my form of daily meditation. I’m also wrapping up a book-length project for a client (ghostwriting / book coaching) and working on another book-length project. It’s going slowly, but I’m happy to make as much progress as I can on a daily basis. And that’s fine with me.

Be well, my friends. And, as always, if I can help you in any way, please reach out.

I'm Going On A Diet – Here’s Why You Should Join Me

Happy Friday, everyone!

Before you think my diet involves limiting my food intake or increasing my workouts and I’m going to try and sell you something, it’s not that kind of diet. The diet I’ve been trying these past couple of months is a social media diet.

Which is ironic, perhaps, since the class I’m teaching this summer at Johns Hopkins University is on Using Social & Digital Media. But there is a method to the madness and I’m planning on discussing my challenge with my students.

Here’s the thing: I’m drowning in emails and I’m getting frustrated that I’m not as productive as I know I can be. What should be taking me 30 minutes, maybe an hour, is taking me hours. I created this problem by being accessible. Sources reach out to me via Facebook messenger, readers comment on articles I’ve written via Twitter, clients text me when they need to get in touch quickly…the madness needs to stop because I’m not getting any actual work done.

I Like To Be In Control So I Put Myself on a Social Media Diet

This constant being “on” is making me feel out of control. I need to re-gain my time. I took off Facebook from my phone. I only log onto Twitter a few times a day rather than have it open all day on my desktop. I check my email only once an hour unless I’m in pitching mode or working on breaking news, like I was late last week, and I needed to be on email all day on Friday.

I Vow To Go Out More

Because I’m an extrovert and I feed off other people’s energy, I need to be social. Working for yourself and not being in an office can seem isolating for some but I’ve worked it out where I see people all the time so that’s not a problem for me. The picture on this email is of a painting by French painter Jean-Siméon Chardin called The House of Cards that I took when I was in DC a couple of months. Nestled among Renoir, Monet and Degas paintings, I couldn’t take my eyes off this painting. How calm. How quiet. I needed to reclaim my time. I needed to remind myself to take more trips to the museums, walk or take my bike to run errands so I can enjoy the outdoors, block time to talk and see my friends rather than text them that I missed them.

Podcast & Book Love

Perhaps at the right time, my brother texted me about a new book recommendation: Deep Work by Cal Newport. Not 30 minutes later, I was listening to one of my favorite podcast, #AmWriting with Jess & KJ, and KJ mentions it on their episode! I texted my brother that I think it’s a sign I need to read it. He orders it from Amazon to have it delivered to my house and 48 hours later.

If you love podcasts as much as I do, listen to this great interview with Cal Lampert on NPR. You can also watch his TedTalk on why you should quit social media. I should note that I have no intention of quitting social media. Honestly, I can’t. As a marketer and writer, it’s part of my daily work. But I can control how much I consume it, and that’s where my diet is working, albeit slowly.

Speaking of slowly, another great podcast I’ve been enjoying is by Jocelyn K. Glei called Hurry Slowly. She’s also the author of Unsubscribe (which reminds me, I need to get a copy!).

I mentioned I’m teaching a class about using social and digital media and it might seem out of line to be teaching this class if I’m intentionally trying to limit my intake of social media. And, let’s be honest, sending an email like this one is using digital media. I’m not going off social media, I’m just taking control of how I access it and I don’t think I’m alone. As marketing and communication professionals, we need to understand how to best reach our audiences; how they consume social and digital media is crucial to developing effective marketing plans.

Now, if you’ll excuse me, I need to find a Twitter party. My students and I will be participating in Twitter chats all summer. Have any good ones for us to join? If so, email me and let me know. I may not respond until Monday, but I’ll definitely respond! ;-)

Until next month, my friends…